After a second postponement, Bing finally made his network debut on Wednesday, Sept. 2, accompanied by the CBS Studio Orchestra, which included Tommy Dorsey, Artie Shaw, Eddie Lang, Joe Venuti and Jerry Colonna on trombone. His first song was, appropriately, Just One More Chance. To conclude the broadcast he sang I'm thru with Love. Bing did not talk during the 15-minute broadcast. The announcer, Harry Von Zell, explained that Bing had missed the previous two shows because of laryngitis. Bing's network radio debut was recorded by rival network NBC, who signed Russ Columbo to compete with Bing, but only a portion of the broadcast is known to exist today as an aircheck from a Los Angeles radio station, KHJ.
According to broadcast historian Elizabeth McLeod:
"I wish that BMG would look in their vaults to see if there's any trace of the 16-inch matrix for the first Crosby broadcast, of 9/2/31. RCA Victor in Hollywood recorded the entire 15 minute show on a 16 inch master, and two of the individual songs on 78rpm masters. Only the 78rpm excerpts are known to have survived. I know the matrix number of the 16 inch platter -- PMVE